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And now for your licensing pleasure…

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First there was RM (Rights Managed), then there was RF (Royalty Free), which (d)evolved into MS (MicroStock). Now, getting a jump ahead of what the PLUS folks are doing, About the Image reports on a press release from Getty Images announcing the upcoming new sales model, RR (Rights Ready). I’ve read the release, and admit to being excited about the prospect of a new sales model to fit between RM & RF. However, I’m equally confused as to how they plan to provide unlimited duration and territory rights, and yet still be able to grant any exclusivity. I guess we’ll have to wait for the answers once the new sales model has been officially started.

Edit:  Thanks QT, I mis-read. You’re right – no exclusivity, but buy-out available. So this makes a model closer to RF than RM in use, but closer to RM than RF in price…. maybe?  I guess I’m not as confused anymore, and should drink at least two cups of coffee before reading corporate press releases.

Join the discussion 2 Comments

  • QT Luong says:

    From that same press release, I read no exclusivity, but you can buy out the images.

  • Richard says:

    My mother has always taught me to never sign anything away. I don’t see why everything in the business seems so eager to give away rights. Apparently photography needs a good mother. It’s like the pyramid scheme people that pray on naive college students on campus. Oops, at one time I was a…

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