Well… it’s here. Getty’s Rights Ready licensing model, that is. According to a report at About the Image, Getty unvieled it’s new model with some slight modifications based on Photographer feedback. From my interpretation, it’s a step in the right direction, but even for the prices, a 10 year license is pretty lengthy. Three or five years would have been a more appropriate option. Oh, but then there’s an idea! Why not give the buyer an option of 1, 3, 5, or 10 years with a simple click of a radio button, and a scaled price to match the selection? “Oh, but that might be too tough for buyers”. Hogwash! Come On, Getty; if you’re gonna take the lead here, stride boldly into this new model of yours.
Odd how the acronym for Getty’s Riser Rights Ready is “GRRR”. That’s the exact sound I made when I saw the price for a 10 year unlimited Print Ad license.
Given that I work in the advertising industry, I think any ad agency or client that wants to use a single photo for ten years is doing a very poor job at selling themselves through advertising. Ideas get old fast in the business, and the consumers tune out if they’ve even tuned in at all.